Sony Max is an Indian television entertainment channel which is a sister channel to Sony Entertainment Television, operated by Sony Pictures Networks. The channel started broadcasting in December 1999 and is available internationally. It launched a HD simulcast version on 25 December 2015.
Its main audience attraction, other than Hindi-language movies, was the Twenty20 cricket tournament Indian Premier League (IPL), which the channel had been broadcasting since the tournament's launch in 2008 till 2017, after which it lost the broadcasting rights to Star Sports. It also airs complimentary cricket talk show programmes like Extraaa Innings T20. It occasionally airs Hollywood movies and WWE matches in Hindi. Sony Max is one of the most watched television channels of India.